Give Your Story – Get A Sturgis Buffalo Chip Day Pass!

Give Your Story – Get A Sturgis Buffalo Chip Day Pass!

We’re giving away wristbands to some of the top 2019 Sturgis Buffalo Chip events, including Keith Urban, Snoop Dogg, Toby Keith, AFT, and more! Simply come by one of our booths, tell our staff you’d like to share your Russ Brown story, and we’ll...
Veterans Charity Ride to Sturgis: 2018

Veterans Charity Ride to Sturgis: 2018

Now in its fourth year, the Veterans Charity Ride to Sturgis© (VCR) takes wounded and amputee veterans on a two-week road trip on Indian Motorcycles to the famous biker rally. This year it left from Las Vegas, Nevada, spending time in Moab, Utah before wandering the...
10 Days of Sturgis® Motorcycle Rally™

10 Days of Sturgis® Motorcycle Rally™

I didn’t grow up in a motorcycle family. When I started working in a Harley dealership at 19 years old, I had no clue what, “Are ya goin to the rally?!” meant, or why it was such a big deal to people in Texas. Fast forward 8 years later, and three consecutive solo...
Staci Wilt’s 3,500 Mile Trip to and from the Black Hills

Staci Wilt’s 3,500 Mile Trip to and from the Black Hills

If you’ve been riding a motorcycle or been involved in the motorcycle community for more than five minutes, you’ve heard of Sturgis. The rally wasn’t always a rally. In fact, back in 1938, Sturgis was more of a racing weekend put together by the Jack Pine Gypsies...