Texting and Driving – It Can Wait
It’s a rare occurrence in such a competitive business, but the nation’s 4 biggest mobile phone companies, AT&T, T-Mobile, Sprint and Verizon Wireless have united behind AT&T’s “It Can Wait” campaign to raise awareness and combat the texting and driving epidemic.
It is a fact that a motorist is 23 times more likely to be involved in an incident when texting and operating a vehicle. The issue has become a hot topic around the country with many states enacting legislation prohibiting the practice.
It’s not the first time the big four have fought texting and driving. In separate campaigns, Sprint Nextel Corp began with an education program targeting teens in 2005. AT&T and Verizon have been running ads since 2009 and, along with T-Mobile even have their own smartphone apps that help discourage the practice. With the issue becoming more and more of a safety concern, the industry leaders decided it’s time to join together and send out a clear message to anyone operating a motor vehicle. “Every CEO in the industry that you talk to recognizes that this is an issue that needs to be dealt with,” AT&T CEO Randall Stephenson said in an interview. “I think we all understand that pooling our resources with one consistent message is a lot more powerful than all four of us having different messages and going different directions.”
The “It Can Wait” campaign will feature radio and television spots to help drive home the dangers of distracted driving. The website, www.itcanwait.com, features simulators, facts about texting and driving, links to smartphone apps that help eliminate the practice as well as a link where one can take the pledge to never text and drive again.
What these companies are doing falls directly in line with what Russ Brown Motorcycle Attorneys® has been advocating for some time through the “Keep Me Alive, Don’t Text and Drive®” sticker campaign. The roads are a safer place for riders and drivers alike when everyone behind the wheel is focused on driving and not their phone. With the “Keep Me Alive Don’t Text & Drive” program, Russ Brown Motorcycle Attorneys® has put a focus on safety—after all, no text message is important enough to risk serious injury or even death.
To learn more about Russ Brown’s anti-texting campaign, check it out at http://www.russbrown.com/
Russ Brown Motorcycle Lawyer